DRESSLight is presented to the contract at Faro Group’s Afterwork
DRESSLight was presented to the contract profile at the Afterwork organized by Faro Group, as its brand 100% Made in Spain. This afterwork coincided with Chase the Dark, an international event organized by the IALD (International Association of Lighting Designers), in which all the attendants took part.
The event, attended by architects, decorators and interior designers, was organized in an incomparable setting: the terrace of the Alma Hotel, lit up for the occasion with several luminaires designed by Faro Group. DRESSLight’s contribution for the event were the designs Hanoi, Tango and the impressive Chrysalida that dominated the terrace.
The speech delivered by Xavier Martín, General Director, presented the attendants with the group since its origins, over 60 years ago; emphasizing that, throughout all these years, it has applied the business strategy of adapting to market changes. This is evidenced by the fact that since 2005 and up to the present, design occupies an important place once more.
After the presentation, Ana López, Business Development Manager, explained to the attendants all about Chase the Dark and this year’s challenge: to make a luminaire with paper and LED, take a picture of it and upload it to Twitter under the hashtag #IALDchasedark. Regarding the coincidence in date of the Afterwork and IALD’s event, Ana explained: “Yesterday’s event was really special. As people arrived, one could see their facial expressions changing, surprised at what they were seeing”.
After taking a group picture, a networking session began, enlivened by a live jazz band. Ana López talks about her impressions of the event: “My favorite was the most graphical example of the event: when I saw the nice ambient that was created between the attendants who interacted without knowing each other, and also when I got to listen to their comments”.